Posted on Jan 20, 2020

IGM Creative Group

Does My Business Need a Voice Search SEO Campaign?

How many times have you asked Siri or Alexa a question about something you need from a local business?

Whenever you do, you are using Voice Search Technology. And if your using the technology, you can bet your prospective customers are too!

So What Exactly is Voice Search Technology?

In a nutshell Voice Search Technology allows the user the ability to conduct an internet/web based search by speaking into a device. Sounds simple but there is a good deal of complex tech involved. Most important being Automatic Speech Recognition (ASR) mechanisms. With the introduction of AI this technology has increased in accuracy by leaps and bounds. Some technologies boast 97% accuracy! But of course, even the best systems sometimes stumble on uncommon words. Never the less, the increased use of virtual assistants like Apple’s Siri and Amazon’s Alexa, can provide your business with an opportunity to capitalize on it.
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